This large shop is the main branch where people can admire and buy clothes from the premier collection of Giorgio Armani. The typical low-key, discreet interiors, designed in ash wood with pastel beige tones, leaves space for the creations of one of the most famous, if not the most famous Italian stylists. Everything sold here is in tune with the Armani style, from the furnishings and the display to the staff who, a few years ago often had a vague resemblance to Richard Gere in American Gigolo.