New Video: Iraq al-Amir Women’s Cooperative
Celebrating 10 years of working to #MakeTravelMatter with our not-for-profit partner The TreadRight Foundation, TreadRight Ambassador Céline Cousteau and a group of influential storytellers recently joined us on a journey of exploration and discovery in awe-inspiring Jordan, where we visited the Iraq al-Amir Women’s Cooperative outside of Amman.
Unemployment for women in Jordan is at around 33% in urban areas and even higher than that in rural areas. The cooperative was founded in 1993 with the goal of making the women in the region financially independent, as well as preserving local heritage.
The TreadRight Storytellers team’s goal was to gain a greater appreciation for and understanding of the Iraq al-Amir Women’s Cooperative’s important work and future goals, as well as the struggles they might face as they look to achieve them and help share them with the world.
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Managed and run by local women, Iraq al-Amir has provided training to more than 150 women from all villages of the Wadi Seer district of Jordan, teaching them to make beautiful pottery and paper so that they may have a space to come together and show visitors Jordanian hospitality. The handmade products are sold on-site at the gift shop, as well as online.
The TreadRight Foundation helps to support the Iraq al-Amir Women’s Cooperative through its People pillar, which encourages the cultures, traditions, and arts of the communities GET visits, seeking to enable these communities to experience the true benefit of travel and tourism through economic empowerment. This is achieved through support of micro-enterprises and community-based travel and tourism initiatives that build a positive future for community members and their families.
TreadRight is working with the cooperative to upgrade the gift shop, as well as provide merchandising expertise, and allow the group to expand their food services, creating more income opportunities for the cooperative’s members.
“We’re working together to help the cooperative to become a viable business,” explains Guihan. “The idea of creating viable economic opportunities through travel and tourism is central to TreadRight’s People pillar. The Iraq al-Amir Women’s Cooperative will be a testament to that.”
Following the TreadRight Storytellers experience the foundation produced its newest Storytellers video, showing the incredible beauty of Jordan and the inspiring work of the Iraq al-Amir Women’s Cooperative.