Wildlife Ambassador
Ami Vitale

Ami Vitale Treadright Wildlife Ambassador

“I realized that if I wanted to cover a story, I should spend time to understand it. And to do that, you have to live the story. I use nature as the foil to talk about our home, our future, and where we are going. These stories show us how dependent we are on nature for the outcome of our own existence.”

Ami is an award-winning National Geographic photographer, filmmaker, and writer whose work in wildlife conservation aligns with TreadRight’s initiatives including our work with rhino, elephant, and leopard populations across Africa and India.

Ami Vitale Wildlife Ambassador Under Water

About Ami Vitale

Ami Vitale's journey as a photographer, writer, and filmmaker has taken her to over 100 countries where she has witnessed civil unrest and violence, but also surreal beauty and the enduring power of the human spirit. She has lived in mud huts and war zones contracted malaria, and donned a panda suit—all in keeping with her philosophy of “living the story.”

Her belief that “you can’t talk about humanity without talking about nature” led her to from documenting warzones to telling some of the most compelling wildlife and environmental stories of our time, where individuals are making a profound difference in the future of their communities and this planet. 

Ami is an Ambassador for Nikon and a National Geographic magazine photographer, explorer, and speaker. Most recently, she has documented wildlife and poaching in Africa, efforts to save the northern white rhino and reintroduce pandas to the wild. In 2018, InStyle Magazine named Ami one of fifty Badass Women, a series celebrating female change-makers.

Ami has been named Magazine Photographer of the Year by the International Photographer of the Year prize, received the Daniel Pearl Award for Outstanding Reporting and named Magazine Photographer of the Year by the National Press Photographer's Association. She is a five-time recipient of World Press Photos, including the 1st Prize for her 2018 National Geographic magazine story about a community in Kenya protecting elephants. She published a best-selling book, Panda Love; The Secret Lives of Pandas. She is also a founding member of Ripple Effect Images, a collective of scientists, writers, photographers and filmmakers with a mission of creating powerful stories illustrating the very specific issues women in developing countries face.

Ami Vitale's Treadright Impact

For Ami, photography is more than just about the beautiful images created. Photography is a powerful tool for storytelling and creating awareness.

Photography is not about the camera and not even about the beautiful images we create,” says Ami. “It is about telling powerful stories. It is a tool for creating awareness and understanding across cultures, communities, and countries; a tool to make sense of our commonalities in the world we share.”

Ami uses her platform to tell the stories integral to our future: the stories about the human condition and its connection to the natural world. She believes that there’s been no time in human history that we’ve seen a greater awareness and opportunity for transformation.

“When we see ourselves as part of nature, we see that saving nature is really about saving ourselves. Telling these stories reminds us all of what we can achieve when we choose to make the natural world our priority.”

She is an advocate for wildlife conservation and believes that without their existence, all of humanity suffers.

We are excited to join forces with Ami to tell the wildlife stories that matter most on our mission to make travel matter.