"We all have a role to play in conserving our environment; after all, we want future generations to have the opportunity to experience the diverse and inspiring people, cultures and places this world offers. Together with TreadRight, I am working to support the organizations looking to make this a reality. I know that together we can make a big difference.”
Céline Cousteau has traveled the world working to help communicate the stories that connect humans and the environment. Founder and president of CauseCentric Productions, amplifying the voices of grassroots organizations, individuals, and causes around the world through film and tangible impact initiatives such as "Tribes on the Edge," Céline is a passionate spokesperson for sustainability.
About Céline Cousteau
A leading environmentalist, adventurer, and explorer, Céline Cousteau truly embodies the TreadRight philosophy. As a documentary filmmaker and gifted storyteller, Céline has traveled the world working to help amplify the voices of the amazing individuals who are working to protect ecosystems, wildlife, and people. In 2015, TreadRight welcomed Céline as our official ambassador, helping us tell the stories of our projects and partners. Learn more about Céline’s work on the film and impact campaign titled Tribes on the Edge.
Céline Cousteau's TreadRight Impact
Céline’s life of global travel has seen her embark on expeditions to track the grey whale migration from Mexico to Alaska, research shark species in Australia’s Great Barrier Reef, and bring the stories of the Amazon Rainforest’s indigenous cultures to our backyards.
Céline has collaborated through TreadRight with its project partners to shed light on various sustainable travel topics, and in 2018 produced two TreadRight Storyteller videos. In India, she visited Wildlife SOS to bring awareness to the unknown perils of elephant riding. In Jordan, she showcased the benefits of community-based tourism through her visit to the Iraq Al-Amir Women’s Cooperative.
She has an incredible understanding and deep appreciation for the symbiotic relationship between travel and how it helps one to develop a true appreciation and respect for the planet. Céline regularly presents on our collective opportunity to make travel matter and has spoken on behalf of The TreadRight Foundation in New York, Toronto, London, and Jordan.
Q & A with Céline Cousteau
Can you tell us, in your own words, about the TreadRight Foundation?
TreadRight is a not-for-profit foundation established by The Travel Corporation. All travel brands under The Travel Corporation group give financial support to TreadRight, which in turn supports sustainable tourism projects around the world.
How did you become the TreadRight Planet Ambassador?
After several years working with Contiki Holidays as their Sustainability Partner, I joined the overall sustainability efforts by becoming a member of the TreadRight Steering Committee in 2012. The Steering Committee assists in sourcing and selecting the projects that TreadRight supports. Stepping into the role of Ambassador is a natural next step that allows me to support the TreadRight team by getting the message out about what they do. It is also an opportunity to bring attention to the project partners to all travelers and create local ambassadors of travelers and guests.
What made you want to be a TreadRight Ambassador?
I am a filmmaker and advocate for many causes, becoming the Ambassador for TreadRight - and therefore the public voice or storyteller for these efforts - was the natural next step in our collaboration. Beyond that, I know the tourism industry has an incredible opportunity to lead the way in areas of sustainability and reciprocity because of the access we have to places and people, as well as the ability to influence the experiences of travelers. I wanted to be part of that.
What types of projects does TreadRight support?
We support a wide variety of projects that all support the health of a destination. A few examples that stand out: we help to care for and protect the penguins on Australia’s Victoria coast; we are working to rebuild Vernazza, a city in Italy devastated by landslides in 2011; and we’re actively supporting the conservation of the Mesoamerican Reef Ecosystem in Central America. But there really are far too many projects to list here so, please see take a look at where we work for more details.
Is there a particular TreadRight initiative or project that you're passionate about?
My heartstrings leap at the possibilities of supporting wildlife conservation projects and I will always be present to help defend the species that need it. That being said, I have a real penchant towards helping empower people at the grassroots level, those who have the willpower to move forward but need support to make it happen. This can be done through skills training, education, and access to resources, but always in collaboration with the person in need.
Have you had a chance to witness the TreadRight Foundation's impacts?
Prior to my role as the TreadRight Ambassador, I worked closely with Contiki as their sustainability partner. In that role, I was lucky enough to experience and film several TreadRight projects, first the Mesoamerican Reef Leadership program in Mexico, WildAid’s project called Sharks Count in The Galapagos, and most recently the Sea Turtle Conservancy rescue and rehabilitation center in Tortuguero, Costa Rica.