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This former TreadRight project supported WildAid's focus on reducing the demand for endangered species products by specifically targeting consumers with engaging public service announcements and education initiatives. The consumption of wildlife products such as shark fin, ivory, rhino horn, tiger parts, pangolins and now manta rays devastates the wild populations of these species, compromises ecosystems and undermines communities and economies across the planet. Efforts to protect wildlife in their native habitats require significant investment year after year, which is often trumped by the poachers and the prices commanded for wildlife products. Corruption and a lack of capacity for effective enforcement further hampers protection efforts.
TreadRight helped to fund WildAid’s ‘Conservation Through Communication’ campaign with the aim of reducing demand for illegal wildlife products. The ‘Conservation through Communication’ program focused on Asia, where demand for these products is highest.
The campaigns used sophisticated, culturally-appropriate, and compelling 30-second Public Service Announcements featuring more than 100 of Asia’s biggest stars and world-class athletes to deliver the message: "When the buying stops, the killing can too."Learn More
This project supported global efforts to combat poaching and trafficking of protected species by increasing education in Asia – where demand for these products are highest – about the conservation of these animals. A variety of education initiatives are used to convey this message and increase awareness of conservation efforts.LEARN MORE
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Email Sign-up Travel Credit: Receive a $125 per person ($250 per couple) discount toward your first tour (operated by Trafalgar or Insight Vacations) when you sign up for GET emails; valid for each full-paying adult who signs up with a unique email address. Valid for new bookings only made through December 31, 2023 for travel through December 31, 2023; full payment is due within three days of booking. Discount is not combinable with any other discount or offer, including our GETAWAY Deals, Limited Time Offers, AARP member discount, Past Traveler discount or Multiple Trip discounts. Offer cannot be booked online. Savings not valid on all itineraries and/or departure dates, are subject to availability and may be withdrawn at any time without notice. Offer excludes Edinburgh Tattoo and Floriade departures. GET reserves the right to validate bookings and will remove any additional offers added online that are not combinable. Other conditions may apply.