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Our Responsible Travel Story

Over a decade of positive impact

Like you, we are travelers. It’s in our blood, who we are and what we do. In 2008, we asked a question: how do we MAKE TRAVEL MATTER®? In response, our TreadRight Foundation was formed to ensure our love of travel was protected for future generations. Our vision was simple, to ensure our impact on the planet we call home, the people we visit, and the rich wildlife we encounter is a positive one.

With more than 60 projects across the world already completed or underway, 2020 saw the next evolution of our commitment, with the launch of our How We Tread Right 5-year sustainable travel strategy that supports the United Nations Global Sustainability Development goals.

Italy Castel Del Trebbio

Our 5 Year Strategy

How We Tread Right

GET, in conjunction with The Travel Corporation, has committed to a 5-year How We Tread Right (HWTR) sustainability strategy which addresses our collective impact on the planet, people and wildlife, through 11 goals tied to the UN Sustainable Development Global Goals. 

HWTR is our commitment to using the power of responsible travel to make a difference on our trips and in our offices. 

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The HWTR Goals and our GET 2025 Commitment

GET will offset all business travel by 2022, and as part of the UN Climate Neutral Now Initiative, we are working to achieve carbon neutrality across all trips by 2030 or sooner.

All TTC-owned Red Carnation properties included on GET itineraries will utilize renewable sources by Dec 2021. GET also encourages and educates third-party suppliers on shifting to alternative renewable energy sources.

All TTC-owned Red Carnation properties included on GET itineraries will reduce food waste by Dec 2021. GET encourages and educates third-party suppliers on food waste reduction and sustainable tourism. GET also commits to meeting this goal for all business-related events from 2021.

Our strategy defines “local” as any food sourced within 30-50 miles of where it is prepared, and “organic” as that which is sourced without the use of pesticides or GMOs; in addition to sustainably sourced seafood. Our goal is for all of our Be My Guest dining experiences and other small businesses to source at least 30% of their menu either locally or organically by 2025.

As of Jan 2021, GET has responsibly reduced printed brochures by 50% since 2019 and will continue to optimize alternate digital solutions to deliver additional reductions.

GET has significantly reduced SUP across trips and offices and continues to conduct assessments on trip and business touchpoints to ensure alternative recyclable materials are utilized wherever possible.

GET commits to include at least one MAKE TRAVEL MATTER® responsible travel experience on 50% of all itineraries by 2024.

GET to increase of 20% globally of itineraries visiting developing regions by 2025.

In order to qualify a region as a “developing region” and count an itinerary to count towards this sustainable development goal, the following must be true:

  • GET has not visited the region in 2019
  • An overnight stay in the region is included in the itinerary
  • The region features no more than 2 sites that suffer from congestion during peak season (ie. long queues that degrade the tourist experience)
  • The region is considered a secondary or (preferred) tertiary city or "spoke" to a tourism hub

Internal support, opportunity, and mentorship within GET teams and offices are strong, with a focus on developing internal team members. The focus to date has been on building opportunities for female leaders and has succeeded at ensuring approx 70% of the executive leadership is female. The current focus is on ensuring that both internal teams, as well as guests and travelers, are represented equitably from within the LGBTQ+ and Black, Indigenous, and people of color communities.

To achieve this, GET in conjunction with TTC has committed to completing a Diversity and Inclusion Strategy by Q1 2021. Our commitment to diversity and inclusion extends to Indigenous peoples, the first travelers. We are in the process of working with various Indigenous travel associations and experts to develop a guidebook that will help our brands engage with Indigenous tour operators in a respectful and meaningful way that honors Indigenous heritage and lands.

GET offers all employees 2 paid volunteer days each year. Our commitment is to achieve 30,000 hours by 2025.

All wildlife experiences included on all trips adhere to the TTC Animal Welfare policy as of January 2021. Ongoing assessment and inspection are undertaken for domesticated animals involved in on-trip experiences.


As a GET guest, you'll enjoy experiences on your trip that align with our values of sustainable tourism.

Peru Cusco Indigenous Women Weaving


We at GET, along with our partners in the TreadRight Foundation, are committing to our new official pledge to help protect our people, planet and wildlife.

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Community Support & Cultural Preservation

Connect to local communities with MAKE TRAVEL MATTER® experiences that support employment and the area's local heritage.


Sustainability & Conservation

We are committed to reducing the environmental impact of our business and safeguarding the future of our planet.

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Conservation & Protection

Partnering with leading wildlife organizations, we work to help protect and rehabilitate elephant, rhino and big cat populations around the world.

Treadright Elephant


MAKE TRAVEL MATTER® Experiences are conscious travel experiences available on our trips. They are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them.

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Using a proprietary assessment tool, endorsed by industry experts and developed exclusively for TTC’s family of brands, MAKE TRAVEL MATTER® Experiences are assessed against a robust set of criteria directly tied to the UN Global Goals. Travelers can identify these experiences across our brands by locating the MAKE TRAVEL MATTER® Experience seal. 

What you can expect on a trip

MAKE TRAVEL MATTER® Experiences seek to encourage the greatest community benefit from travel and sustainable tourism while educating guests on the UN Global Goals and the local community actions being taken to advance them. As a traveler, you can be assured that your enriching experience is having a positive impact by partaking in one of these experiences.

Aligned to Goal 9 of our HWTR strategy, we are committed to including at least one MAKE TRAVEL MATTER® Experience on 50% of itineraries by 2024.

Italy Murano Glassblowing Focus On Hand And Glass Bulb

The Art of Glassblowing

Witness the ancient skill of glassblowing on the island of Murano. Watch artisans create delicate works of art using rare traditional practices and support the master glassblowers to preserve their art.

Best of Italy
Jordan Women

Meet the talented women of Iraq Al-Amir

You’ll learn how this female-owned organization helps to empower these local women in rural Jordan financially by providing them with employment and skills.

Best of Israel & Jordan
Maasai tribesmen showing off jumping skills, Kenya

Visit Ol Pejeta Conservancy

On this trip, guests learn firsthand from the rangers at Ol Peteja Conservancy about its endangered wildlife and ecosystem conservation efforts.

Wonders of Kenya
Uk Great Britain Somerset Blackmore

Explore 15th-century Blackmore Farm

On this itinerary, witness the care and passion Ian and Ann Dyer have for preserving farming traditions and history at this heritage-listed property.

Best of Britain
Best Of Ireland And Scotland

Tour Ardgowan Estate

Join Sir Ludovic for a tour of his family home, Ardgowan Estate, and savour a traditional Scottish tea made from local ingredients. Your visit supports the estate, helping keep Scottish history alive.

Best of Ireland & Scotland
Walkway in Plitvice National Park, Croatia

Explore Plitvice National Park

Join a Local Expert to explore Plitvice National Park and learn about how this UNESCO site is actively monitoring and protecting the natural habitat and species that reside in the national park.

Country Roads of Croatia
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Philanthropic Efforts

Our TreadRight Projects

GET, through our TreadRight Foundation, supports sustainable travel companies and initiatives around the world through donations as well as coaching which seeks to empower organizations to become truly sustainable long-term. By partnering with these projects, we are working to MAKE TRAVEL MATTER® for our planet, people, and wildlife, as well as for our guests.

All TreadRight projects align with at least one United Nations Sustainability Development Goal, if not more. Here are all of our TreadRight projects to date.


Discover all of our Treadright Projects
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Take the Pledge

We invite you to join us and take the pledge to make a difference to people, planet and wildlife.

Take the Pledge
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