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This is our ethos

We recognize our responsibility to have a positive impact on the planet we call home, the people we visit, and the wildlife we find there. We manage our impact in two ways; as a business through our sustainability goals, detailed in How We Tread Right, and through our TreadRight Foundation.

How We TreadRight

We are committed to traveling responsibly and positively impacting our planet, people, and wildlife.

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Take the Pledge

Stand with us in our commitment to MAKE TRAVEL MATTER®


Our efforts to MAKE TRAVEL MATTER® focus on:


Protecting our landscapes and natural resources through conservation and sustainable practices.

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Ensuring that the true economic benefit of tourism is felt by local communities.

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Protecting our world’s wildlife and advocating for ethical wildlife experiences.

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HWTR + Our 11 Goals

Launched in 2020, How We Tread Right (HWTR) is TTC and GET’s five-year sustainability strategy

It is the sustainability blueprint for us and our sister brands under our parent company, The Travel Corporation (TTC).


Learn more about how traveling with us means choosing to explore the world with a travel company that puts sustainability at the heart of everything we do.

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To learn more about the progress we are making towards our 11 sustainability goals, view our 2021 Impact Report here.

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How can you help MAKE TRAVEL MATTER®?

By traveling with us. To travel is to learn and support the people we meet along the way. And that is precisely what our MAKE TRAVEL MATTER® Experiences do.


What They Are

Immersive impact experiences chosen for their benefit on the planet, its people, and wildlife. Identify these experiences across our trips by locating the MAKE TRAVEL MATTER® Experience seal.

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How They're Chosen

We use a proprietary tool, endorsed by industry experts and developed exclusively for us, to measure experiences against a robust set of criteria to be a MAKE TRAVEL MATTER® Experience.


What to Expect

Your travel will have a positive impact, and you will leave with a greater understanding of sustainable development issues worldwide and the inspiring local community actions to address them.

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Our five-year sustainability strategy consists of 11 sustainability goals anchored to the United Nations’ Global Goals, which guide the way we are addressing climate change, sustainable food production, waste reduction, travel experiences, diversity and inclusion, and wildlife: the six main issues that we are currently focused on as a business.

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Climate Action

Our road to net zero

Since the launch of our sustainability strategy, global action on the world’s response to climate change has continued to advance. We have matched that advancement through our decision to commit to net zero. 


Our Climate Action Plan outlines how we will reach net zero GHG emissions across the value chain by 2050 from a 2019 baseline year, with accompanying short-term and long-term targets validated by the Science Based Target initiative (SBTi). Our primary focus is decarbonizing, the most effective means to address climate change. To enable that, our parent company, The Travel Corporation, has established the following science-based reduction targets, validated by the Science Based Targets initiative (SBTi):

Net Zero Target: Our Sustainability Goal 1

Reduce absolute scope 1 and 2 GHG emissions by 46.2% by 2030 from a 2019 base year

Reduce absolute scope 3 GHG emissions from purchased goods and services, business travel, and use of sold products by 27.5% within the same timeframe

Reduce absolute scope 1, 2, and 3 GHG emissions by 90% by 2050 from a 2019 base year 

To cement our commitment to decarbonizing, in 2022, we launched a Carbon Fund – a fund dedicated to financing initiatives to reduce the carbon emissions of our business. This fund is a bold step towards prioritizing the planet and will be used solely for initiatives that contribute to our net zero journey and help restore our planet. Progress made by this fund will be reported in future Impact Reports. 

To further support our journey to net zero, our TreadRight Foundation will prioritize and invest in nature-based solutions developed to address climate change and the rapid loss of biodiversity. Learn more about TreadRight and our projects.  

 We encourage you to read about our carbon measurement methodology, learn more about our Climate Action efforts, and view our recent Impact Report at our Impact Hub.

Our 11 HWTR Goals and GET's 2025 Commitment

GET will offset all business travel by 2022, and as part of the UN Climate Neutral Now Initiative, we are working to achieve carbon neutrality across all trips by 2030 or sooner.

All TTC-owned Red Carnation properties included on GET itineraries will utilize renewable sources by Dec 2021. GET also encourages and educates third-party suppliers on shifting to alternative renewable energy sources.

All TTC-owned Red Carnation properties included on GET itineraries will reduce food waste by Dec 2021. GET encourages and educates third-party suppliers on food waste reduction and sustainable tourism. GET also commits to meeting this goal for all business-related events from 2021.

Our strategy defines “local” as any food sourced within 30-50 miles of where it is prepared, and “organic” as that which is sourced without the use of pesticides or GMOs; in addition to sustainably sourced seafood. Our goal is for all of our Be My Guest dining experiences and other small businesses to source at least 30% of their menu either locally or organically by 2025.

As of Jan 2021, GET has responsibly reduced printed brochures by 50% since 2019 and will continue to optimize alternate digital solutions to deliver additional reductions.

GET has significantly reduced SUP across trips and offices and continues to conduct assessments on trip and business touchpoints to ensure alternative recyclable materials are utilized wherever possible.

GET commits to include at least one MAKE TRAVEL MATTER® responsible travel experience on 50% of all itineraries by 2024.

GET to increase of 20% globally of itineraries visiting developing regions by 2025.

In order to qualify a region as a “developing region” and count an itinerary to count towards this sustainable development goal, the following must be true:

  • GET has not visited the region in 2019
  • An overnight stay in the region is included in the itinerary
  • The region features no more than 2 sites that suffer from congestion during peak season (ie. long queues that degrade the tourist experience)
  • The region is considered a secondary or (preferred) tertiary city or "spoke" to a tourism hub

Internal support, opportunity, and mentorship within GET teams and offices are strong, with a focus on developing internal team members. The focus to date has been on building opportunities for female leaders and has succeeded at ensuring approx 70% of the executive leadership is female. The current focus is on ensuring that both internal teams, as well as guests and travelers, are represented equitably from within the LGBTQ+ and Black, Indigenous, and people of color communities.

To achieve this, GET in conjunction with TTC has committed to completing a Diversity and Inclusion Strategy by Q1 2021. Our commitment to diversity and inclusion extends to Indigenous peoples, the first travelers. We are in the process of working with various Indigenous travel associations and experts to develop a guidebook that will help our brands engage with Indigenous tour operators in a respectful and meaningful way that honors Indigenous heritage and lands.

GET offers all employees 2 paid volunteer days each year. Our commitment is to achieve 30,000 hours by 2025.

All wildlife experiences included on all trips adhere to the TTC Animal Welfare policy as of January 2021. Ongoing assessment and inspection are undertaken for domesticated animals involved in on-trip experiences.


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