Take a trip to Portugal and discover its tradition as one of the great European naval powers, the music of the fado guitar, and Port wine from vineyards along the Douro River Valley.
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These eleven countries and regions are creating a buzz and are the top trending places travelers are interested in visiting this year or next. Whether you're looking for a romantic getaway, a family vacation, or a solo adventure, you should definitely consider one of these top trending travel destinations.
Portugal is also home to some of the most uniquely beautiful vineyards in the entire world. The vine-covered hillsides along the banks of the Douro River start at Porto on the Atlantic coast and weave inland past picturesque hillsides and farms. You’ll still find charming chapels and villages dotting the landscape. Check out our Portugal Travel Guide to learn more!
1. Exploring Faith: Visit Fátima, the most celebrated place of pilgrimage in Portugal. The Santuário de Fátima is a collection of Catholic structures and includes the Chapel of the Apparitions said to be built where the Virgin Mary made her first appearance to three shepherd children. The Sanctuary of Fátima also houses the Basilica of the Holy Trinity, the fourth largest Catholic Church in the world.
2. Traditional Music: You'll also want to introduce yourself to Fado, as it's essential if you want a true Portuguese experience. A traditional music genre of Lisbon, Fado can be traced back to the 1820s. This expressive national song of Portugal is often called the soul of the culture's identity.
3. Visiting Belém: In Lisbon, you're going to want to visit the area of Belém and the ancient Belém Tower. Erected to protect Jerónimos Monastery. The tower's fortress was initially set in the middle of the Tagus River is now on the riverbank. In the same area, you'll find the modern and quite remarkable Monument to the Discoveries - erected to honor Portugal's seafaring navigators, depicts 33 Portuguese explorers.
Take a trip to Portugal and discover its tradition as one of the great European naval powers, the music of the fado guitar, and Port wine from vineyards along the Douro River Valley.
Croatia is famous for its sun-dappled cerulean waters, medieval cities, pristine landscapes, idyllic islands, and fortified towns of cobblestone and terracotta. Not to mention, the country has been a hub for winemaking for thousands of years. From historical sites to idyllic islands, forest villages, and modern cities, it's no wonder this country has seen recent popularity and is among the trendiest of holiday destinations.
1. The Pearl of the Adriatic: Dubrovnik is known as "The Pearl of the Adriatic" for a reason. The city is famous for its red-brick roofs that perfectly contrast with the green-blue waters below. A once fortified city, the high walls still remain and travelers can and stand on the medieval ramparts for views over the coastline. The labyrinthine stone-paved streets inside the 16th-century bastions of the Old Town are great for an afternoon stroll.
2. Plitvice National Park: One of Europe’s great natural wonders the 114-square-mile Plitvice National Park is truly worth the visit. Travelers from across the world come to stroll through the park on wooden boardwalks that offer views of cascading waterfalls, bright green ponds, and the 16 interconnecting lakes.
3. Freshly-Caught Cuisine: Fresh seafood is always on the menu in Croatia. You'll find that even most restaurants offer a variety of fresh-caught options. Among the fish options, you'll find mussels, clams, and squid, and even lobster. One must-try delicacy is Crni Rižot. Translated roughly in English, it means "black risotto." It's a true treat and worth the trip.
Croatia is an absolutely stunning travel destination. A perfect blend of island life and ancient history, it's only recently been added to the list as one of the best places to visit in Europe.
Italy is one of the top trending destinations year over year for a reason. If you've never been, you need to go. Almost every moment you're there, you find yourself experiencing life-long and much longed-for moments. The history of Rome, Tuscany's wine, the canals of Venice, the beauty of the Italian Lakes, sun-kissed Capri, Milan's fashion, the colors of Cinque Terre, the oranges of Sicily - It’s no wonder this romantic country holds so much allure and wonder for travelers around the globe. Ready to start planning? Check our our guide for the Best Places to Visit in Italy and let's get started!
1. The “Big Three” Cities: In no particular order, as they are all incredible, the "Big Three" cities in Italy are Rome, Florence, and Venice. In Rome, you'll find the Colosseum, the ancient Roman Forum, the famous Spanish Steps, and (of course) Trevi Fountain. Florence is home to Michelangelo's David, the gallery of Piazza della Signoria, and Ghiberti’s recreated Gates of Paradise. There's almost no place in the world that compares to the magical city of Venice. The top famous Venice to-dos include a gondola ride, visiting include St. Mark's Square, and seeing the Bridge of Sighs. Learn more about the best places to visit in Italy or check out our Italy Travel Guide for inspiration.
2. Food & Wine: Italy does pasta and pizza like nowhere else. With hundreds of different styles paired with an array of sauces, finding your favorite combination can be quite an adventure. Sipping your way through Italy's wine country means sips of the best Chiantis, Proseccos, Cabernet Sauvignons, and Montepulcianos. After a glass or two, you'll understand why Italy produces many of the world’s best wines. Check out these articles to learn more about Italian wines, how to order in an Italian restaurant, and Italy's wine harvest season.
3. The Art: Among the likes of Leonardo da Vinci, Michelangelo Sandro Botticelli, Raffaello Sanzio da Urbino, and Gian Lorenzo Bernini Italian artists certainly made their mark on history and influenced generations after them. It's no wonder Italy is home to some of the world’s most prominent works. Michelangelo’s Pieta, Sistine Chapel, and his David are only a few of the marvels the country boasts.
Land of la dolce vita, Italy is, and always will be, one of the top trending travel destinations of the world.
Iceland stands out for its powerful natural environment and strong cultural connection to the land. Shaped by fire and ice, the country offers landscapes that feel both dramatic and untouched, plus a chance to chase the famed Northern Lights. Travelers are increasingly drawn to Iceland for its sense of space, quiet beauty, and stories rooted in mythology, history, and nature.
1. Extraordinary Natural Features: Iceland’s landscape is defined by dramatic contrasts shaped by volcanic and glacial forces. Waterfalls, lava fields, glaciers, and geothermal areas create an environment that feels both raw and carefully preserved. The country also offers one of the best chances to see the Northern Lights during the winter. Chasing the Aurora Borealis is on most traveler's bucket lists and Iceland is one of the bet places to catch the 'show.' These natural features are central to Iceland’s national identity and cultural storytelling.
2. Strong Cultural Identity: Icelandic culture is deeply rooted in literature, folklore, and oral tradition. Sagas, poetry, and mythology continue to influence modern art, music, and national pride. This strong connection between past and present gives Iceland a distinctive cultural character.
3. Peaceful, Open Spaces: Wide horizons and expansive scenery create a sense of calm that is difficult to find elsewhere. Nature plays a central role in everyday life and cultural expression. The openness of the landscape invites reflection and a deeper appreciation of the environment.
Iceland is a dream destination for its dramatic landscapes, including glaciers, volcanoes, and waterfalls, as well as the enchanting Northern Lights.
Vietnam continues to gain attention from travelers seeking rich cultural heritage, layered history, and striking natural beauty. The country offers a compelling mix of ancient traditions and everyday life shaped by centuries of influence from Asia and Europe. Travelers are drawn to Vietnam for its authenticity, depth, and sense of discovery across cities, countryside, and coastline.
1. Deep Cultural Roots: Vietnam’s culture is shaped by centuries of philosophy, spirituality, and tradition. Confucian values, Buddhism, and local customs influence daily life, architecture, and social rituals. These influences are visible in temples, historic neighborhoods, and long-standing artistic practices that continue to thrive today.
2. Remarkable Landscapes: Vietnam’s geography offers a wide range of scenery, from misty mountains and fertile river valleys to limestone formations and coastal plains. Natural environments have played a central role in shaping settlement patterns, agriculture, and cultural identity. The country’s landscapes feel closely connected to its history and way of life.
3. Celebrated Food Culture: Vietnamese cuisine reflects balance, seasonality, and regional identity. Meals are deeply connected to local ingredients and culinary traditions passed down through generations. Food is an essential part of daily life and offers insight into the country’s history and values.
Cruise through Ha Long Bay’s limestone peaks, wander the lantern-lit streets of Hoi An, and savor local flavors in Hanoi’s Old Quarter for a taste of Vietnam’s warmth, history, and natural beauty.
Spain’s location on the southwestern tip of Europe makes it a unique melting pot of cultural influences. Spain’s music, architecture, and cuisine make it among the top fascinating countries to explore in Europe. Of course, you can't have a truly Spanish experience without flamenco. Discover the passion, rhythm, and magic of an Andalusian flamenco show in Madrid.
1. The Food Scene: Spain is notorious for its cuisine. Of course, you'll want to taste all the Spanish dishes you can including paella, chorizo, cheeses, olive oil, and Jamon Serrano. As well, in every city you visit, stop in as many tapas bars as you can to try a variety of ingredients that vary depending on where you are. To get a true taste of all of it, visit Salamanca's famous food hall, one of the best in Spain.
2. Cosmopolitan Cities: Madrid, Barcelona, and Seville are some of the top cities you'll want to visit. You'll want to go to Madrid and Barcelona for the art, food, museums, and famous architectural masterpiece including the famous Sagrada Familia. Seville is where you'll want to go to get a dose of Spain's rich culture. Take a stroll through the Plaza de Espana and witness the passionate flamenco dancing.
3. The Art: Barcelona is the place to go to witness some of the finest Modernist architecture, including Gaudi's extraordinary masterpiece, the mesmerizing Sagrada Família. You'll also want to visit Gaudí's fascinating Güell Park. In Madrid, visit the Museo del Prado, with exhibits and works spanning 500 years of Spanish art.
Spain offers a unique melting pot of cultural influences. You can feel this amalgamation in Spain’s music, architecture, and cuisine. Olé!
France pretty much has it all. Architecture, history, fashion, cuisine, wine, scenery — there's a reason France tops the list almost every year as a trending travel destination. It's certainly one of our favorite places to go year after year, and offers a perfect Europe escape for those traveling abroad for the first time.
One of the top places to visit in France is Paris, of course. You'll want to see the iconic sites of Paris, including the Louvre Museum, Eiffel Tower, Notre Dame Cathedral, Sacre Coeur Basilica, and drive the Champs-Élysées to the Arc de Triomphe. One of the best ways to experience Paris is to enjoy the leisurely café culture like a local!
1. The Wine: The wine regions of France are beloved for good reason. Visit Bordeaux to sample iconic blends of Cabernet Sauvignon and Merlot or Burgundy to find the world’s best Pinot Noir and Chardonnay. Oh, and of course, the Champagne, Champagne, Champagne. Learn how to order wine in French with this easy guide.
2. The Art: For lovers of art - Paris is the museum capital of the world, with over 295 museums, including The Louvre Museum, The Palace Of Versailles, The Musée D’Orsay, Rodin Museum, and The Musée National Picasso-Paris. Check out our list of the Top Exhibits Not to Miss at the Louvre in Paris before you go!
3. Historic Events: If you're a history buff, you're going to want to visit Normandy. Located in the region is Dunkirk, where the British army was pushed to the brink in 1940, and the D-Day landing beaches, where Allied troops began the campaign that would liberate Europe. As well, you can visit Mont-Saint-Michel, said to date back to as early as the 8th century. If you're feeling brave, take a walk 65 feet below the streets of Paris through the labyrinth of bones in the Catacombs of Paris.
Famous for the food, the wine, the sights, the culture, the art...France is always a top travel destination.
Scotland continues to attract travelers with its deep sense of history, literary heritage, and enduring traditions. Symbols, music, and food play an important role in expressing national identity. Scotland offers a strong connection to place, where history and modern life exist side by side. Check out this list of the best places to visit and things to do in Scotland to get inspired.
1. Rich History and Heritage: Scotland’s history is closely tied to clan identity and regional tradition. Distinctive patterns and symbols have long been used to represent family lineage and place, shaping visual culture across the country. These traditions continue to influence modern expressions of Scottish heritage.
2. Enduring Musical Traditions: Music has played a central role in Scotland’s cultural life for centuries. Instruments such as the bagpipes are closely associated with ceremony, storytelling, and national pride. Iconic moments, including the presence of a lone piper at major cultural events, reflect the lasting power of music in Scottish tradition.
3. Cultural Expression Through Food and Ceremony: Scottish culture is expressed not only through history and music, but also through everyday rituals and shared meals. Traditional baked goods remain part of daily life and special occasions, reflecting regional tastes and long-standing culinary practices. Celebrated events such as the Edinburgh Tattoo bring together pageantry, music, and tradition in a way that showcases Scotland’s cultural continuity.
See the iconic Edinburgh Castle and walk within its walls to view the Scottish Crown Jewels, Stone of Destiny, and Mons Meg.
Japan continues to captivate travelers with its balance of tradition and modern life. Ancient temples stand alongside contemporary design, and long-standing customs remain central in a rapidly evolving society. The country offers a rich introduction to culture, history, and everyday practices that reward thoughtful exploration. Check out our Japan Travel Guide to get inspired.
1. Timeless Traditions: Japan preserves its cultural heritage through rituals, architecture, and craftsmanship that have endured for centuries. Shrines, gardens, and traditional arts reflect a deep respect for history and continuity. Cultural practices tied to the sea, spirituality, and regional livelihoods reveal how tradition remains closely connected to daily life.
2. Distinct Regional Character: Each region of Japan offers its own customs, artistic styles, and historical influences. From rural coastal communities to historic cities, regional identity is carefully preserved and celebrated. This variety highlights the many places that shape Japan’s cultural landscape. Check out this article on the best places to visit in Japan to learn more.
3. Artistry in Everyday Life: Attention to detail is evident in Japanese design, food presentation, and daily rituals. Japanese cuisine reflects both precision and tradition, with an emphasis on technique, seasonal ingredients, and presentation. Understanding local food customs offers deeper insight into Japanese culture and values. Find out which of the top foods you should try while traveling through Japan and learn how to read a sushi menu with these helpful expert travel advice articles.
Japan captivates visitors with its unique blend of ancient traditions, modern innovations, and breathtaking natural beauty, offering a diverse and enriching travel experience.
Egypt has long captured the imagination of travelers through its extraordinary history and enduring cultural legacy. With iconic sites like the Pyramids of Giza, the Nile River, ancient temples, and famously-discovered antiquities have drawn visitors for generations, inspiring curiosity and study since the early days of modern travel. Egypt continues to resonate as a destination where some of the world’s most recognizable symbols of ancient civilization remain deeply connected to daily life and national identity.
1. King Tut's Treasures: The artifacts from Tutankhamun's tomb are easily the most recognizable symbols of ancient Egypt. As one of the most famous archeological discoveries, the tomb was unearthed in 1922 after being sealed for more than 3,200 years. The remarkable tomb contained 5,000 artifacts including chariots, clothes, the gold coffin, gilded throne, weapons, and precious jewelry. The most iconic of all is the full-faced funeral mask depicting the boy-pharaoh himself.
2. The Valley of the Kings: The Valley of the Kings, is the site of the ancient pyramids that rise from the Sahara Desert. Originally cased in smooth white limestone, the three are named for the pharaohs Khufu, Khafre, and Menkaure. The pyramid of Khufu, known as the Great Pyramid, is the oldest of the Seven Wonders of the Ancient World. The Valley of the Kings is also home to the impressive Sphinx. As one of the most recognizable statues in the world, the Great Sphinx of Giza is over 4,621 years old.
3. The GEM: If you're looking to visit Egypt for the ancient artifacts, you're in luck. The brand-new Grand Egyptian Museum (GEM) houses the greatest collection of artifacts from ancient Egypt. To impress from the start, at its entrance stands a nearly 40-foot high statue of Egyptian King Ramses II. The GEM also boasts an incredible view of the famous pyramids. Most importantly, the museum is the first to have on exhibit all 5,000 objects found inside King Tutankhamun’s Tomb.
Step back in time to stand in awe of the pyramids, the Great Sphinx, or Tutankamun's treasures. Egypt is an absolutely incredible place to visit.
Greece continues to draw travelers with its foundational role in Western history, art, and philosophy. Ancient sites, enduring traditions, and everyday life are closely connected to the past. The country offers a cultural experience shaped by mythology, architecture, and a strong sense of place.
1. Ancient History and Classical Heritage: Greece is home to some of the world’s most influential ancient civilizations. Temples, theaters, and archaeological sites reflect ideas that continue to shape art, politics, and philosophy today. History is not confined to museums, but woven into cities, landscapes, and daily life.
2. Distinct Regional Traditions: Each region of Greece has its own customs, dialects, and cultural expressions. Local traditions influence architecture, music, and cuisine, creating a strong connection between people and place. This regional diversity offers insight into Greece’s long and layered history.
3. Enduring Cultural Traditions: Music, storytelling, and shared meals remain central to Greek life. Religious customs and seasonal observances reflect a deep respect for heritage and community. These traditions continue to shape modern Greek culture and identity.
Its rich history, stunning islands, and delicious cuisine make Greece a top bucket list destination for travelers looking a perfect blend of culture, beauty, and flavor.
A trending destination is one that is gaining increased interest from travelers due to cultural relevance, renewed curiosity, or broader awareness. These places often offer experiences that feel timely while still being rooted in history and tradition. Trending does not mean new, but newly rediscovered or appreciated in a different way.
Travel interest evolves as travelers seek deeper cultural connections and meaningful experiences. Destinations often rise in popularity when their history, cuisine, or cultural traditions resonate with current traveler values. Media, storytelling, and shared experiences also play a role in shaping interest.
Many trending destinations offer a strong balance of familiarity and discovery. They often provide cultural depth without feeling overwhelming. This makes them appealing to travelers who want a meaningful experience without venturing too far outside their comfort zone. If you're traveling for the first time, we've got a great collection of trips for you!
Yes. While many trending destinations are home to iconic sites, their appeal often lies in everyday culture, local traditions, and regional identity. Travelers are increasingly drawn to places where history, art, and daily life are closely connected. These experiences often leave a lasting impression beyond major landmarks.
Certain destinations (like Italy, Egypt, and France) continue to trend because their cultural significance never fades. Places with deep historical roots, influential art, and enduring traditions remain relevant across generations. Their ability to offer new perspectives on familiar history keeps travelers engaged.
Trending destinations often combine both. Cultural heritage and natural beauty frequently complement one another, shaping how people live and how traditions are preserved. This balance creates experiences that feel rich, immersive, and memorable.
Visiting a trending destination allows travelers to engage with places that feel meaningful in the present moment while remaining grounded in history. These destinations often encourage curiosity, learning, and cultural appreciation. The result is a travel experience that feels both relevant and timeless.
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